CRM & Email Basics 101

Explore the foundations of customer relationship management and email marketing with CRM & Email Basics 101, the Rank F starting point in Digital Skills Academy's Email Classroom. Discover how organised customer information and purposeful messages can support stronger business relationships.

Who this course is for

A beginner-friendly starting point for students, entrepreneurs and small-business owners who want to understand CRM and email before moving into practical campaign implementation.

Proposed course outline

• CRM foundations: understand contacts, leads, customers and the role of a customer relationship management system.
• Contact organisation: explore contact records, tags and simple audience segments.
• The customer journey: map enquiries, follow-ups and relationship-building opportunities.
• Email essentials: explore subject lines, readable layouts, useful messages and clear calls to action.
• Campaigns and follow-ups: understand the difference between newsletters, welcome messages and automated sequences.
• Measurement basics: explore clicks, conversions and unsubscribes to guide improvements.

Your learning pathway

Rank F: foundational learning. The next classroom stages are CRM & Email Practical Application — Rank D, followed by CRM & Email Advanced Planning — Rank C. These are separate courses.

Before you enrol

This course is in development. The outline is proposed; course materials, delivery method, study time and access details are being finalised. No external certification or CRM or email software subscription is included in this listing.