{"product_id":"social-media-basics-101","title":"Social Media Basics 101","description":"\u003ch2\u003eBuild a clear, consistent social media presence\u003c\/h2\u003e\u003cp\u003eBegin your Rank F learning journey with practical social media foundations for your brand or business. Focus on strategy, publishing, organic distribution, and community management. Video editing belongs to the separate YouTube course and is not included in this outline.\u003c\/p\u003e\u003ch3\u003eWho this course is for\u003c\/h3\u003e\u003cp\u003eBeginners, independent founders, and aspiring digital marketers looking to plan purposeful content and build meaningful audience relationships.\u003c\/p\u003e\u003ch3\u003eProposed learning outline\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSet clear social media goals and define your audience.\u003c\/li\u003e\n\u003cli\u003eUnderstand platform differences and choose appropriate channels.\u003c\/li\u003e\n\u003cli\u003eOrganise profile information and brand messaging.\u003c\/li\u003e\n\u003cli\u003eDevelop content pillars and a sustainable publishing calendar.\u003c\/li\u003e\n\u003cli\u003eWrite captions, hooks, and clear calls to action.\u003c\/li\u003e\n\u003cli\u003eUnderstand organic reach, discovery, and distribution.\u003c\/li\u003e\n\u003cli\u003eManage comments, messages, and community engagement.\u003c\/li\u003e\n\u003cli\u003eUse scheduling tools and a practical content workflow.\u003c\/li\u003e\n\u003cli\u003eTrack reach, engagement, and clicks to improve your content plan.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePractical proof-of-work\u003c\/h3\u003e\u003cp\u003eSuggested project: prepare a profile audit, a one-week publishing calendar, three sample social posts, and a simple performance-tracking sheet.\u003c\/p\u003e\u003ch3\u003eCourse development\u003c\/h3\u003e\u003cp\u003eThis is a proposed course outline. Delivery format, access period, schedule, assessment, and any certification arrangements are being finalised. Audience growth, income, and job placement are not guaranteed.\u003c\/p\u003e","brand":"Digital Skills Academy","offers":[{"title":"Default Title","offer_id":68188877521095,"sku":null,"price":95.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/8740\/4999\/files\/image_94229299-cd58-4a47-8afc-9fada4a72b80.png?v=1793654634","url":"https:\/\/erafold.com\/products\/social-media-basics-101","provider":"Digital Skills Academy","version":"1.0","type":"link"}