{"title":"Email Classroom","description":"\u003cp\u003eDevelop practical email skills to support your online brand or business and strengthen customer relationships.\u003c\/p\u003e\u003cp\u003eStart with the Email foundations in Digital 101, then explore email-focused specialist learning as courses are added.\u003c\/p\u003e\u003cp\u003eCheck each course listing for its educator, learning format, prerequisites and any certification details.\u003c\/p\u003e","products":[{"product_id":"crm-email-basics-101-rank-f","title":"CRM \u0026 Email Basics 101","description":"\u003cp\u003eExplore the foundations of customer relationship management and email marketing with CRM \u0026amp; Email Basics 101, the Rank F starting point in Digital Skills Academy's Email Classroom. Discover how organised customer information and purposeful messages can support stronger business relationships.\u003c\/p\u003e\u003ch2\u003eWho this course is for\u003c\/h2\u003e\u003cp\u003eA beginner-friendly starting point for students, entrepreneurs and small-business owners who want to understand CRM and email before moving into practical campaign implementation.\u003c\/p\u003e\u003ch2\u003eProposed course outline\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCRM foundations:\u003c\/strong\u003e understand contacts, leads, customers and the role of a customer relationship management system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContact organisation:\u003c\/strong\u003e explore contact records, tags and simple audience segments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe customer journey:\u003c\/strong\u003e map enquiries, follow-ups and relationship-building opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail essentials:\u003c\/strong\u003e explore subject lines, readable layouts, useful messages and clear calls to action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaigns and follow-ups:\u003c\/strong\u003e understand the difference between newsletters, welcome messages and automated sequences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasurement basics:\u003c\/strong\u003e explore clicks, conversions and unsubscribes to guide improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eYour learning pathway\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRank F:\u003c\/strong\u003e foundational learning. The next classroom stages are CRM \u0026amp; Email Practical Application — Rank D, followed by CRM \u0026amp; Email Advanced Planning — Rank C. These are separate courses.\u003c\/p\u003e\u003ch2\u003eBefore you enrol\u003c\/h2\u003e\u003cp\u003eThis course is in development. The outline is proposed; course materials, delivery method, study time and access details are being finalised. No external certification or CRM or email software subscription is included in this listing.\u003c\/p\u003e","brand":"Digital Skills Academy","offers":[{"title":"F","offer_id":68182413377735,"sku":null,"price":95.0,"currency_code":"ZAR","in_stock":true},{"title":"E","offer_id":68182413410503,"sku":null,"price":495.0,"currency_code":"ZAR","in_stock":true},{"title":"D","offer_id":68182413443271,"sku":null,"price":995.0,"currency_code":"ZAR","in_stock":true},{"title":"C","offer_id":68182413476039,"sku":null,"price":2475.0,"currency_code":"ZAR","in_stock":true},{"title":"B","offer_id":68182413508807,"sku":null,"price":4975.0,"currency_code":"ZAR","in_stock":true},{"title":"A","offer_id":68182413541575,"sku":null,"price":9745.0,"currency_code":"ZAR","in_stock":true},{"title":"S","offer_id":68182413574343,"sku":null,"price":12495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/8740\/4999\/files\/image_5068a5fc-be4a-4a14-adf3-e0c997b866a4.png?v=1792676676"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/8740\/4999\/collections\/image_fbb6ecbf-9ff9-409b-bafc-ab9d8b7f46a2.png?v=1791338242","url":"https:\/\/erafold.com\/collections\/email-classroom.oembed","provider":"Digital Skills Academy","version":"1.0","type":"link"}