Online store speed report
Optimizing your online store speed can improve the shopping experience for your customers, make your store more discoverable, and increase conversion. You can learn how your store performs against industry standards and other Shopify stores like yours by viewing your Online store speed report.
https://help.shopify.com/en/manual/online-store/store-speed/speed-report
Several factors impact your online store speed, including the following:
- Apps
- Third-party libraries and services
- Analytic libraries
- Theme code
- The number and size of images and videos
Making improvements to your online store can raise your score and ranking.
Improvements to similar stores could lower your ranking in comparison, even if you didn’t make any changes to your store.
For example, if a few similar stores optimize their images and remove unused apps,
then the number of stores that are faster than yours might increase, lowering your comparative ranking.
Learn more about why your online store speed is important.